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As the ratio of the PCs popularization keep rising in domestic, the number of Internet subscribers keep increasing, and the computer network application become more popular, till December 31st, 2003, the number of the Chinese Internet subscribers have reached to 79500 thousand, the number of the PCs which access to Internet: 30890 thousand units, the number of the WWW websites: 595,550; the amount of the international bandwidth:27,216M. No other than such enormous customer segments make the research of the Internet subscribers' consume activities become feasible. |
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Since the IT products have the character of fast speed development, the Internet become the primary tool for more and more consumers to achieve the information of IT products, including the item query, price query, sale channel query; at the same time, the Internet technology keeps developing, the method of net users' inspect and analyze get more and more mature, so the consume investigation of the IT products' customers segment which basing on the Internet platform has achieve the sufficient conditions . |
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After about two years' technology development and test, ZHONGGUANCUN Online ( www.zol.com.cn ) found the ZDC (zol data center) in March, 2003. ZDC basing on Internet and takes the IT products as the center parts, mainly analyze the users' attention of the products and the attention differences, users' area distribute, the price track and future trends for every products. Now, ZDC has possessed the full intellectual property “Chinese Internet Subscribers' Consume Investigation Analyzing System” which was developed independently. Just because we have powerful tech platform supporting, and scientific investigation method as well as the professional team, ZDC can provide abundant analyzing information about the Chinese Internet subscribers' consume activities, IT products' attention information, and the different consume activities among regions etc. a series of concerning information |
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