三、 降价产品排行
为了便于消费者购买,本次报告列出了液晶电视市场降价产品TOP15排行榜及各细分主流尺寸TOP10排行 榜,如下一系列列表所示。
2月整体液晶电视降价产品TOP15排行 | |||||
排名 |
产品名称 |
变动 |
降幅 |
尺寸 |
参考价格 |
1 |
¥-5,591 |
-50.9% |
37" |
¥5,399 | |
2 |
¥-5,091 |
-44.3% |
42" |
¥6,399 | |
3 |
¥-8,009 |
-25.0% |
52" |
¥23,990 | |
4 |
¥-4,480 |
-24.9% |
40" |
¥13,500 | |
5 |
¥-800 |
-22.9% |
20" |
¥2,700 | |
6 |
¥-2,590 |
-21.6% |
47" |
¥9,400 | |
7 |
¥-2,991 |
-21.4% |
42" |
¥10,999 | |
8 |
¥-2,991 |
-20.0% |
47" |
¥11,999 | |
9 |
¥-2,390 |
-19.9% |
42" |
¥9,590 | |
10 |
¥-2,589 |
-19.9% |
42" |
¥10,410 | |
11 |
¥-2,980 |
-19.9% |
46" |
¥12,000 | |
12 |
¥-3,001 |
-18.8% |
46" |
¥12,999 | |
13 |
¥-2,991 |
-18.7% |
42" |
¥12,999 | |
14 |
¥-2,000 |
-18.2% |
42" |
¥8,990 | |
15 |
¥-1,600 |
-16.7% |
42" |
¥7,990 |
2、32英寸液晶电视降价产品TOP10排行
32英寸液晶电视市场降价产品TOP10排行 | ||||
排名 |
产品名称 |
变动 |
幅度 |
参考价格 |
1 |
¥-900 |
-16.4% |
¥4,599 | |
2 |
¥-600 |
-13.0% |
¥3,999 | |
3 |
¥-599 |
-12.0% |
¥4,400 | |
4 |
¥-601 |
-10.7% |
¥4,999 | |
5 |
¥-510 |
-7.8% |
¥5,990 | |
6 |
¥-491 |
-7.6% |
¥5,999 | |
7 |
¥-400 |
-7.4% |
¥4,999 | |
8 |
¥-500 |
-7.2% |
¥6,490 | |
9 |
¥-410 |
-5.9% |
¥6,490 | |
10 |
¥-210 |
-4.0% |
¥4,990 |
3、42英寸液晶电视降价产品TOP10排行
42英寸液晶电视市场降价产品TOP10排行 | ||||
排名 |
产品名称 |
变化 |
幅度 |
参考价格 |
1 |
¥-5,091 |
-44.3% |
¥6,399 | |
2 |
¥-2,991 |
-21.4% |
¥10,999 | |
3 |
¥-2,390 |
-19.9% |
¥9,590 | |
4 |
¥-2,589 |
-19.9% |
¥10,410 | |
5 |
¥-2,991 |
-18.7% |
¥12,999 | |
6 |
¥-2,000 |
-18.2% |
¥8,990 | |
7 |
¥-1,600 |
-16.7% |
¥7,990 | |
8 |
¥-1,310 |
-13.8% |
¥8,190 | |
9 |
¥-1,200 |
-12.0% |
¥8,799 | |
10 |
¥-1,199 |
-12.0% |
¥8,800 |
4、46英寸液晶电视市场降价产品TOP10排行
46英寸液晶电视市场降价产品TOP10排行 | ||||
排名 |
产品名称 |
变动 |
幅度 |
参考价格 |
1 |
¥-2,980 |
-19.9% |
¥12,000 | |
2 |
¥-3,001 |
-18.8% |
¥12,999 | |
3 |
¥-1,991 |
-14.2% |
¥11,999 | |
4 |
¥-1,990 |
-9.1% |
¥19,990 | |
5 |
¥-1,500 |
-7.4% |
¥18,900 | |
6 |
¥-1,009 |
-7.2% |
¥12,990 | |
7 |
¥-2,000 |
-7.1% |
¥25,999 | |
8 |
¥-1,401 |
-6.9% |
¥18,999 | |
9 |
¥-700 |
-3.6% |
¥18,990 |
52英寸液晶电视市场降价产品TOP10排行 | ||||
排名 |
产品名称 |
变化 |
幅度 |
参考价格 |
1 |
¥-8,009 |
-25.0% |
¥23,990 | |
2 |
¥-3,980 |
-16.6% |
¥20,000 | |
3 |
¥-5,900 |
-16.4% |
¥30,000 | |
4 |
¥-4,000 |
-12.5% |
¥27,980 | |
5 |
¥-2,000 |
-10.0% |
¥17,990 | |
6 |
¥-1,889 |
-10.0% |
¥16,999 | |
7 |
¥-2,000 |
-9.5% |
¥18,990 | |
8 |
¥-2,000 |
-7.7% |
¥23,990 | |
9 |
¥-991 |
-5.8% |
¥15,999 | |
10 |
¥-1,991 |
-5.2% |
¥35,999 |
小结:受春节长假的影响,消费者对2月液晶电视市场的关注度大幅缩减,但这丝毫不影响厂商对液晶电视的促销推广力度。42英寸是厂商着力推广的重点,52英寸是厂商引导消费的高端尺寸。在对32英寸的促销推广上,厂商使用了一个诱敌深入的小手段。
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ZDC申明:
ZDC报告中的“品牌关注度排行”和“产品关注排行”是通过
- 第3页:2月降价产品排行汇总